Did you know that you are 60% more likely to get a response from your prospects with an attention-grabbing image or GIF than just the right offer?
As per Edgar Dale's cone of experience, humans only remember 10% of what they read, while the retention increases to over 50% when they see the visuals! Visuals capture your customer's mindshare because of the Picture Superiority Effect.
The Picture Superiority Effect is a well-known phenomenon in cognitive psychology, whereby people remember pictures better than words.
This effect has been demonstrated repeatedly in countless experiments, and here are some reasons why it occurs ...
- Our brain processes visuals in a different way than words. Science tells us that an average human brain process images 60,000 times faster than text.
- The brain has to decode and interpret words before they can be understood, and this extra processing step makes them more difficult to recall.
- In the case of images, it automatically starts to pick out all the relevant information, such as the colors, the shapes, and the objects represented in the picture.
Now you must be thinking, what kind of visuals have the most impact on humans?
Any Image or a GIF will help get higher engagement than text because of what you have just read. However, if you want jaw-dropping engagement or click-through rates on your emails or landing pages, combine the Picture Superiority Effect with hyper-personalization, and you will see the magic!
Don’t believe us? Let’s check it out ...
Try changing the USERNAME from ‘Harpreet’ to your name in this link and see for yourself ...
and if you are in the mood for more, try changing the DOMAIN from ‘nexweave.com’ to your business domain and try it out ...
Whatever the reasons for the Picture Superiority Effect, there is no denying that it exists and works doubly better with personalization included in it! So if you want people to remember your message, make sure you have some pictures!