As a business owner, it's no secret that generating leads is essential to your success. But what's the best way to go about it? In this article, we will explore a seemingly obvious yet underutilized tool - Website Forms and specifically Automated workflows with forms.
Forms are an essential part of any marketing campaign. They help businesses to collect customer data, which can then be used to create targeted and effective marketing messages. Embedded in your website, forms are essential for capturing and generating leads and ultimately driving sales.
However, collecting and qualifying data from multiple forms and then segmenting it can take time and effort. Cue Automation! Automation forms can help you capture leads from your website or blog and automatically follow up with them via email.
Not only are they time and cost-saving, but they're also an efficient approach to gathering leads and developing them into customers. They also assist you in segmenting your leads into separate targeted campaigns that a single person or team can manage.
All its benefits aside, automation could run the risk of seeming impersonal to customers. While you may use automated forms to simplify your lead capture process, your communication with your prospects and customers should be relevant and personalized.
Personalized media is an innovative and creative way to add a personal touch to your outreach! With Nexweave, you can add dynamically personalized images and GIFs in your automated email responses or create personalized and interactive landing pages that use linked forms as input!
Creating an automated workflow with Nexweave
Nexweave seamlessly integrates with all major automation platforms so you can create engaging automated campaigns and workflows!
One such automation we have explored with the help of Pabbly -
- collects information from a form on your website (such as a swipe pages form)
- Uses that information to personalize a Nexweave image or GIF template dynamically
- Insert that personalized media in an email and sends it to your customer/ prospect!
You can find many more automated workflows, such as the one discussed here in our Use Cases section.
Go ahead, try them out and keep sharing ideas and what you'd like to see next!