written by
Harpreet Bambra

Personalized Video - a new way to connect with your prospects!

Sales Customer Experience 2 min read , June 17, 2022

Studies suggest that 71% of customers are frustrated by impersonal shopping experiences while 72% of customers will only engage with personalized messaging.

But personalization goes beyond the prospect’s first name in an email, especially when there is data available on your prospect. In fact, your competitors are probably making use of this data to capture the same customer or decision maker’s attention. Personalization also works significantly well when combined with images & videos, where media assets are tailored for each individual user!

NG Data observed that using personalized video in email results in 280% higher click-through rates as compared to an email without personalization.

In fact, for most video use cases, there is a way to hyper-personalized them for every recipient. Let's go through a few examples of personalized videos

Event Invitation Video

We all love getting a personal invite to an event. Creating an event invitation video that is personalized for each individual user is now possible and scalable! Here are a few tips that can help you make an effective video invitation -

  • Use the individual's name, company name, etc. in addition to the event-related details such as the date and venue for the event in the video.
  • Include a call-to-action in the video so that people can easily sign up / RSVP for the event.

Sales Outreach Video

Decision-makers for your business are not just being approached by you. Personalized videos help you stand out, especially if they are packaged well.

  • Use the individual's name, company name, and purpose in the thumbnail of the video to get it noticed. You would rarely have come across personalized video thumbnails or GIFs that lead to a video.
  • Keep the videos short to ensure higher completion rates.
  • Include a call-to-action like 'Book a Call' or 'Know More’ in the video.

Thank You Video

Thanking your customers is a great way to show them that you appreciate their business. A personalized thank you video is an even better way to show your appreciation and ensure that you’re remembered.

Personalized Videos are a great way to make sure your message stands out. Ready to explore? Feel free to reach out to me!

With Nexweave, personalized and interactive videos can be created in just a few clicks.

Curious to learn how? Watch 📹  this video tutorial 📹  to get started

Take a look at some our public templates and feel free to make them your own!